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Dissemination Audiences

Media and public communications are essential to educating the public and other stakeholders about how they can help to address substance abuse and its negative effects on their communities. Some rural communities have launched media campaigns to disseminate information to the public about substance abuse in their communities and how to recognize and respond in the event of an overdose.

For a list of key audiences for dissemination, see Methods of Dissemination in the Rural Community Health Toolkit.

Other key audiences for disseminating information on rural substance abuse treatment and prevention programs include:

  • Funders of rural substance abuse treatment and prevention programs, such as federal agencies
  • Policymakers at the local, state, or federal level
  • Healthcare centers and clinics within the community
  • State or local health departments
  • State or local human/social services departments
  • Local courts and police departments
  • General public/community members
  • Local counsel of commissioners
  • Local task forces
  • State advisory councils on injury and violence prevention