Evaluation Frameworks

Rural communities use many different frameworks to evaluate tobacco cessation and prevention programs. Some key resources that may help rural program planners include the Centers for Disease Control and Prevention's (CDC) Introduction to Program Evaluation for Comprehensive Tobacco Control Programs and the University of Wisconsin-Extension's Planning a Program Evaluation.

Additional information on evaluation designs and questions can be found in the Rural Community Health Toolkit Module 4: Evaluation Design and in the resources listed below.

Resources to Learn More

Cigarette Restitution Fund Program Tobacco Use Prevention and Cessation Program: Logic Model
Document
This report from the Maryland Department of Health and Mental Hygiene explains the state's plan for its Cigarette Restitution Fund Program, laying out all steps in its logic model. This serves as a good example of how to utilize a logic model in the context of a tobacco cessation program.
Author(s): Kanamori, M., Randolph, S., Carter-Pokras, O., & Wallen, J.
Organization(s): Maryland Department of Health and Mental Hygiene
Date: 2008

Conducting Quitline Evaluations: A Workbook for Tobacco Control Professionals
Document
This workbook is a guide to help develop an evaluation for a quitline. The included tools and resources, which can all be downloaded in Word, should be adapted to meet specific program's evaluation needs.
Organization(s): Centers for Disease Control and Prevention
Date: 2015

Introduction to Program Evaluation for Comprehensive Tobacco Control Programs
Document
This report is a guide for planning and implementing an evaluation specifically for state tobacco control program staff. It covers planning, design, implementation, and use of practical and comprehensive evaluation strategies.
Author(s): MacDonald, G., Starr, G., Schooley, M., Yee, S.L., Klimowski, K., & Turner, K.
Organization(s): Centers for Disease Control and Prevention
Date: 11/2001

Surveillance and Evaluation Data Resources for Comprehensive Tobacco Control Programs
Document
This resource is warehouse of evaluation resources for comprehensive tobacco control programs. It is designed for program staff and evaluators to use when planning their evaluation to think about the kinds of data to collect for the evaluation.
Organization(s): Centers for Disease Control and Prevention
Date: 6/2014

Tobacco Control Evaluation Center
Website
The toolkit includes evaluation-related resources to help build the evaluation capacity of tobacco prevention programs. There are sections focusing on evaluation planning, data collection, analysis and reporting, and samples of their published reports.
Organization(s): Tobacco Control Evaluation Center at UC Davis