How and Why This Rural Hospital CEO Taps into Public's 'Buy Local' Sensibility
Oct 31, 2019
Describes how a CEO of a Critical Access Hospital in rural Oregon has been working to foster a sense of loyalty by hosting a monthly "key leaders breakfast" for community members. As financial and competitive pressures rise, the breakfast is used as a type of promotional event, so if the hospital is ever threatened with closure, the community will fight to keep its doors open.
Closures of healthcare facilities and services · Community engagement and volunteerism · Critical Access Hospitals · Networking and collaboration · Oregon