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Rural Health Information Hub

Medical Advocacy & Outreach's Telehealth Services

  • Need: Rural Alabama residents with HIV/AIDS face stigma, poverty, and transportation barriers, limiting their access to expert HIV/AIDS healthcare.
  • Intervention: Medical Advocacy & Outreach utilizes telemedicine to remove these barriers and offers cost-effective care to rural patients living with HIV/AIDS.
  • Results: This telehealth network has expanded to reach rural patients in 12 Alabama counties. Patients are staying engaged due to its convenience and cost-effective nature.


Effective (About evidence-level criteria)


Before 2011, the barriers that make it difficult for patients living with HIV/AIDS (PLWH/A) to receive medical care in rural Alabama were significant. Transportation, poverty, stigma, and the shortage of medical providers credentialed in HIV care prevented patients from receiving timely face-to-face medical help.

Medical Advocacy and Outreach Logo

Medical Advocacy & Outreach (MAO) of Alabama is a non-profit, community-based organization that was established in 1987 to address the rising rate of PLWH/As in rural Alabama. In 2011, MAO created the state's first telemedicine network that offers rural medical providers a cost-effective way to connect PLWH/As with HIV/AIDS medical care.

Alabama eHealth connects patients in rural areas to primary care, pharmacist consultations, mental health counseling, and social services located at MAO hub sites. Using high-speed internet connections, Bluetooth peripherals, and high definition audio-video equipment eliminates the need for travel and provides quick medical access for PLWH/As.

Medical Advocacy and Outreach Alabama eHealth Logo Alabama eHealth satellite clinics are located in 10 rural towns surrounding hub sites in Montgomery, Dothan, and Atmore. MAO also partners with clinics in the cities of Sipsey, Florence, Tuscaloosa, and Huntsville to provide support for telehealth efforts in their surrounding rural areas. Alabama eHealth is actively operating out of 12 Alabama counties with services made available to patients in 28 counties. MAO has future plans to continue the expansion of Alabama eHealth to additional rural Alabama counties as connectivity becomes available.

MAO's Telehealth Resource Center facilitates Alabama eHealth and assists other healthcare agencies in duplicating this model and other telehealth initiatives in Alabama and across state lines (North and South Carolina, New Mexico, Hawaii, and New York). The Center offers training to medical and administrative staff in the operation of the telehealth equipment/peripherals and provides additional assistance, including:

Medical Advocacy and Outreach TRC Logo
  • Readiness evaluations
  • Action planning
  • Network connectivity
  • Best practices/lessons learned
  • Funding opportunities
  • Equipment negotiations
  • Purchasing
  • Installation services
  • Licensing and legal requirements
  • Equipment familiarization
  • Follow-up conversations

MAO was originally supported by a matching grant from AIDS United and the Corporation for National and Community Service (now AmeriCorps) Social Innovation Fund. They are now supported with help from the following foundations, grants, and private donors:

Services offered

Through the Alabama eHealth network, MAO connects patients to the following services:

  • HIV education and testing
  • Community prevention education
  • Case management and social services
  • Hepatitis C care for mono-infected or co-infected patients
  • Mental/behavioral health and substance abuse counseling
  • Pre-exposure prophylaxis (PrEP) care
  • In-house pharmacy/consultation/medication adherence
  • Onsite dental clinic
  • Maternity and infant services
  • Nutritional support and subsidies
  • Interpreter services

MAO also offers education to medical providers in rural areas and support to rural residents in the following ways:

  • MAO's Department of Capacity Building works to build a healthier Deep South through collaborative learning with individuals, families, organizations, communities, and decision makers.
  • The MAO Learning Center supports professionals and clients through practice-based training programs focused on health topics, including HIV/STIs, cultural humility, and civic engagement.
  • In partnership with Vanderbilt University's Southeast AIDS Education and Training Center, the Learning Center houses the Alabama AETC program, facilitating comprehensive professional HIV training to healthcare professionals at all levels.
  • Community educators and outreach staff work to increase quality of life for all Alabamians, with a particular commitment to rural residents.
  • The Wiregrass Breaking Barriers Summit is an annual rural health and wellness event attended by healthcare professionals.


MAO has provided patients living with HIV improved access to care, travel costs, and quality of care through their telehealth services. An evaluation of Alabama eHealth led by Johns Hopkins Bloomberg School of Public Health found the following positive outcomes of the MAO's Alabama eHealth service:

  • 100% of HIV-positive clients are linked to care within 30 days of their appointment
  • 97% of clients had a current prescription for antiretroviral therapy (drug that suppress the HIV virus and stops its progression)
  • 93% of Alabama eHealth clients were virally suppressed
  • 96% of clients in the program are retained in HIV medical care
  • For every dollar spent on patients through this program, MAO saved $1.44 in future medical costs for the patient
  • Retention care, no-show rates, and viral retention rates have improved at a higher rate than in-person care, especially for younger and older patient populations

Jain et al. (2018) Extending access to care across the rural US south: Preliminary results from the Alabama eHealth programme. Journal of Telemedicine and Telecare. Article Abstract

MAO has received the following honors:

  • Named winner of the 2015 American Academy of HIV Medicine Institute for Technology in Health Care HIV Practice award.
  • White House national HIV strategy highlighted the Alabama eHealth model as a viable and cost-effective means of reaching rural PLWH/As.
  • In 2015, the Alabama governor nominated MAO's CEO, Michael Murphree, to the state's healthcare task force. The White House has also extended an invitation for Murphree to advocate for policies and bolster rural healthcare capabilities for those living with HIV.
  • Alabama Partnership for TeleHealth (APT), a charitable nonprofit organization, in partnership with the Southeastern TeleHealth Resource Center recognized MAO with the "Telehealth Champion of the Year" in 2016.

Read more on MAO and their telehealth initiatives in the news:

Other features:


Finding broadband connections has been one of MAO's greatest obstacles in setting up Alabama eHealth network in rural areas. DSL, satellite, and other connectivity methods have proven to be cost prohibitive. An initial cost analysis is essential in order to launch and sustain a successful telehealth program.


Identifying a program champion (such as a hospital administrator, program leader, or medical provider) is key to ensuring that a telehealth program for PLWH/As will be successfully adopted and well-utilized by an agency's staff.

More practical steps on how to start a telemedicine program can be found in AIDS United's Making Connections: A Guide to Starting a Rural HIV Care Telemedicine Program (page 7).

Medical Advocacy & Outreach is available to answer any questions about their telehealth services and willing to work with medical facilities to implement telehealth programs. Contact Billy Sample (information below).

Contact Information

Billy Sample, Program Manager
MAO Telehealth Resource Center
Medical Advocacy & Outreach


States served

Date added
November 17, 2014

Date updated or reviewed
November 15, 2018

Suggested citation: Rural Health Information Hub, 2018. Medical Advocacy & Outreach's Telehealth Services [online]. Rural Health Information Hub. Available at: [Accessed 3 December 2023]

Please contact the models and innovations contact directly for the most complete and current information about this program. Summaries of models and innovations are provided by RHIhub for your convenience. The programs described are not endorsed by RHIhub or by the Federal Office of Rural Health Policy. Each rural community should consider whether a particular project or approach is a good match for their community’s needs and capacity. While it is sometimes possible to adapt program components to match your resources, keep in mind that changes to the program design may impact results.