2020 Census Predictive Models and Audience Segmentation Report: A New Design for the 21st Century
Reports on how different segments of the population are likely to self-respond to the 2020 Census. Identifies eight audience segments, groupings of census tracts with similar predicted self-response behavior and similar demographics related to self-response. Includes a map showing how they are geographically distributed. Two of the segments, Country Roads and Sparse Spaces, are rural. Others include rural areas. For each audience segment, information is provided on demographics, media consumption, and mindset related to the census.
Robert Kulzick, Laura Kail, Shawnna Mullenax, et al.
U.S. Census Bureau
Research methods and resources · Rural definitions · Statistics and data