COVID-19 Vaccination Communication: Applying Behavioral and Social Science to Address Vaccine Hesitancy and Foster Vaccine Confidence
Shares evidence-informed communication strategies to support COVID-19 vaccine distribution efforts nationally and at the state and local levels. Discusses the goals of vaccination communication, understanding the needs and perspectives of specific audiences, and how to target and tailor messages. Includes some discussion of the needs of rural and underserved communities.
Wen-Ying Sylvia Chou, Caitlin E. Burgdorf, Anna Gaysynsky, Christine M. Hunter
National Institutes of Health
Health literacy · Infectious diseases · Vaccination · Wellness, health promotion, and disease prevention