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Evaluation Considerations

Organizations seeking to implement evaluations should identify evaluation strategies during the program planning phase. Developing an evaluation plan can help to clarify and guide the implementation of an evaluation approach. Important considerations include research questions, evaluation measures, evaluation design, and data collection strategies. Other considerations in developing health promotion and disease prevention evaluations include:

  • Engaging stakeholders in evaluation planning: Stakeholders can help with evaluation by supporting data collection efforts. Stakeholders can ensure credible information is collected that logically corresponds with program expectations, reflects the practices and realities of the people served by the program, and can be organized to showcase the lessons learned.
  • Defining evaluation goals and objectives: Evaluations can provide insight into program processes, effectiveness, outcomes, and impact. By defining evaluation goals and objectives, organizations can identify how program elements interact, practices to maximize program effectiveness, the value of those effects, and how the program influences its participants.
  • Connecting program goals and objectives to outcome indicators: Organizations should define the goals and objectives of their health promotion/disease prevention program and connect these goals to measureable indicators and outcomes. Objectives should include the source of change (i.e., program activities), those affected by the change (target population), the extent of the change (what is changed and by how much), and when to expect change (short-term and long term outcomes).
  • Selecting an evaluation design: Organizations should select an evaluation strategy that allows them to gather information important to stakeholders. Evaluation methods (e.g., data collection and analysis strategies) should reflect the program's budget and timeline.

Resources to Learn More

The National Diabetes Education Program Evaluation Framework: How to Design an Evaluation of a Multifaceted Public Health Education Program
This article describes how the NDPP applied evaluation framework and how programs can design program evaluations.
Author(s): Gallivan, J., Greenberg, R., & Brown, C.
Citation: Preventing Chronic Disease, 5(4), A134
Date: 10/2008

Research and Evaluation Tools
Bilingual assessment tools that can be used free-of-charge for program evaluation needs.
Organization(s): Self-Management Resource Center