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Dissemination Methods and Audiences

Dissemination can happen at the local, state, and national level. The type of message and media used will differ, depending on the audience, and programs should plan to address multiple audiences through different means. Once the dissemination objectives and the audiences are identified, there are a variety of ways to share the developed content.

Key audiences may include:

  • Current and potential program participants
  • Caregiver groups
  • Healthcare providers/centers
  • Community groups
  • Schools
  • Faith-based organizations
  • Local human services agencies
  • Local government
  • State associations of county and city health officials
  • State Offices of Rural Health (SORH)
  • State and county extension offices
  • Hospital associations
  • Public health associations
  • Rural health associations
  • Universities and charitable foundations
  • Disability advocacy groups
  • Federal agencies

There are various methods for dissemination, depending on the target audience. For specific examples, see Methods of Dissemination in the Rural Community Health Toolkit.

Resources to Learn More

American Association on Health and Disability
This site is where program findings from the Disability Research and Dissemination Center are housed. It disseminates current best practices and programs in disability accessibility issues and research on disability.
Organization(s): American Association on Health and Disability

Disability and Health Journal
This is the official journal of the American Association on Health and Disability and is an outlet for publishing program findings related to disability and access to care.
Organization(s): American Association on Health and Disability

Best Practices: The Johnson & Johnson — Dartmouth Community Mental Health Program: Disseminating Evidence-Based Practice
This article lists dissemination strategies for a program focused on assisting individuals with psychiatric disabilities. The dissemination strategies outlined in the paper may be applicable to other disability programs.
Author(s): Drake, R.E., Becker, D.R., Goldman, H.H., & Martinez, R.A.
Citation: Psychiatric Services, 57(3), 302-4

Research Dissemination Best Practices Resource Document
This document provides guidelines for developing a dissemination strategy and a dissemination checklist, put together by an organization that has addressed issues of access to care for vulnerable populations.
Organization(s): Brigham and Women's Hospital Patient-Centered Comparative Effectiveness Research Center