Business (Tactical) Planning
A network business plan (sometimes called a tactical plan) takes the vision outlined in the
strategic plan and identifies goals,
activities, and actions in the upcoming 1-2 years to move toward the vision. Engaging network members in
developing the business plan will involve them in understanding the scope of work.
In their report The
Science and Art of Business Planning for Rural Health Networks, Wellever and Cameron
identify six general steps in developing a business plan. Some organizations incorporate all six steps and
others pick and choose from this list when developing and writing their business plans; it depends on
the needs of the network or coalition.
Define the business
Analyze the market
Project demand, target market share, and develop a marketing strategy
Develop organizational and management models
Assess financial and mission implications of the business
Put it all together into the final business plan
The final business plan can ultimately be used to focus the work, gauge progress the network is
making, and seek funding. Business plans should be developed with sustainability being a driving
factor. They should, therefore, be considered living documents and revised as needed (at least
annually) to gauge and safeguard the sustainability of the network. See Module
6: Sustainability Strategies for Rural Health Networks and Coalitions for more information on
Resources to Learn More
a Business Plan
Step-by-step guide targeting community groups that outlines the What? Why? When? And How to develop a
Author(s): Berkowitz, B.
Organization(s): Community Tool Box
The Science and
Art of Business Planning for Rural Health Networks
A thorough exploration of six critical steps rural networks must take while developing their business
Author(s): Wellever, A. & Cameron, R.