Dissemination Strategies for Engaging Philanthropies
Philanthropies are interested in investing in programs or organizations with a track record of
success. Rural organizations should consider disseminating information about their program's
achievements to increase their visibility. For example, presenting project findings or information at
a conference, meeting, or local event (such as a Rotary meeting) where philanthropies might be
present is one way to increase exposure. In addition, reaching out to philanthropies with similar
interests and values to share program results may increase awareness, and interest in the program.
Some examples of potential venues for disseminating information about the program include:
- Attending and presenting at local and national conferences, association meetings, and other
community events like nonprofit conferences, meetings, and other association meetings
- Using social media to share information about the goals of your program and organization
- Connecting with local media, such as a newspaper or radio station, to inform the community and
potential philanthropies about the program
- Having a local champion spread news about a program
Any materials used to share program results should be concise and clear, with a direct call to
action. Philanthropies should be able to quickly understand what the program is, how it aligns with
their work, and how their contributing to the program could make an impact. See Approaching Philanthropies for more information.
Resources to Learn More
Communications to Promote
Provides information about communications strategies programs can use to promote interest in their
work. Includes information about developing specific communication materials and communication plans.
Organization(s): Community Tool Box
and Communications Guide: A Resource for Community Health Programs
A resource providing guidance about dissemination and communication strategies for sharing results
from community health programs with other community programs and a broader audience.
Organization(s): AstraZeneca HealthCare Foundation
A toolkit with information about disseminating research and other types of project achievements.
Includes sections about developing communication plans, dissemination strategies, audiences and
messaging, and evaluating different strategies for effectiveness.
Organization(s): Community for Advancing Discovery Research in Education
Practice Partnerships: Funding - What Does Engagement with Funders Look Like?
Provides information about communication plans, dissemination methods, and other resources for engaging and
partnering with philanthropies and other types of funders.
Organization(s): William T. Grant Foundation
Corporate and Foundation Fundraising for Nonprofits
Provides a brief overview about building relationships with corporate funders and foundations for
nonprofit organizations, and information about how to advertise your program to attract funders.
Author(s): Feather, J.
Organization(s): Grantmakers in Aging