Resources Needed for Implementation
Tobacco cessation and prevention interventions can require significant funds and dedicated staff. For example, in order to reach rural communities through mass-reach media interventions, program planners may need to purchase television and radio ad space or outdoor bulletins and other signage.
While social media may be a less costly alternative to print and broadcast media, program planners should investigate whether they can effectively reach their target population through less traditional communication channels.
In addition, implementing systems changes in rural healthcare facilities can be a costly endeavor. Rural clinicians may not have sufficient time to offer counseling to every tobacco user. Support staff, such as nurses, health educators, or tobacco treatment specialists, may be able to offer cessation services onsite. Support staff may also facilitate tracking, referrals, and follow-ups with tobacco users.
The Rural Health Information Hub provides information about recent funding announcements for rural communities, including opportunities that focus on tobacco use. The Federal Office of Rural Health Policy also shares funding opportunities for rural community health organizations.