Insights on Rural Health Insurance Market Challenges from the National Advisory Committee on Rural Health and Human Services
Date: Duration: approximately
Paul Moore, DPh, Executive Secretary,
National Advisory Committee on Rural Health and Human
Services; Senior Health Policy Advisor, Federal Office
of Rural Health Policy
Mary K. Rolf, MBA, MHA, Committee
Member, National Advisory Committee on Rural Health and
Human Services; President/Chief Executive Officer, Home
Care of Central New York, Inc.
Abigail Barker, PhD, Research
Assistant Professor, Brown School, Center for Health
Economics and Policy, Washington University, St. Louis,
Normandy Brangan, MA, Health Insurance
Specialist Federal Office of Rural Health Policy,
Health Resources and Services Administration (HRSA)
Rural areas face unique economic, demographic, and
population health challenges compared with urban areas.
People living in rural areas tend to have worse health
outcomes than urban areas. On average, rural Americans
are older and sicker than their urban counterparts and
have higher rates of poverty, less access to health care
services, and are less likely to have health insurance.
Most Americans have access to some form of health
insurance coverage, with employer-sponsored coverage
making up the largest portion. However, according to the
U.S. Census Bureau, populations in rural areas are more
dependent on public health insurance programs (e.g.
Medicare and/or Medicaid) for health insurance coverage
than those living in urban areas. Additionally, those
living in rural areas have a slightly higher uninsured
rate than those living in urban areas.
This webinar will examine rural health insurance market
challenges and how they apply to public insurance
programs under the authority of the Department of Health
and Human Services (HHS). The Committee focused on
assessing the challenges related to Medicare Advantage,
Medicare Part D, Medicaid Managed Care, and the Health
Insurance Marketplace as these programs utilize private
organizations to provide health insurance.