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Dissemination Audiences

Dissemination is important for community health worker (CHW) programs. Sharing information about CHW programs benefits:

  • New CHW programs or related rural health programs
  • Programs looking to refine or expand CHW activities
  • Healthcare providers interested in working with CHWs
  • Patients who may benefit from CHW programs and services
  • Researchers
  • Current and future CHWs

It is also important to consider the key audiences when sharing information about CHW programs. Key audiences for information regarding CHW programs, services, benefits, and outcomes include federal, state, and local departments/agencies and individuals; health insurers and foundations; associations; health care providers; public health practitioners; community-based organizations; and individuals.

Key federal, state, and local departments and agencies:

Federal government

State and local government

  • State Offices of Rural Health
  • State CHW training/certification programs
  • State CHW associations
  • Local policymakers, including legislatures or city council members
  • Local health departments

Other key audiences:

Health insurers and foundations


Other audiences

  • Hospitals, medical clinics, or healthcare facilities
  • Other outpatient/medical settings
  • Faith-based organizations
  • Schools
  • Colleges and universities
  • Community-based organizations
  • Community centers
  • Business owners/employers
  • Local universities/community colleges
  • Healthcare providers
  • Local advocacy organizations related to CHWs, health promotion, and disease prevention
  • Individuals who may benefit from the help of a CHW, or may like to become a CHW