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Dissemination Audiences

Sharing or disseminating information about community health worker (CHW) programs provides many benefits to different stakeholders. These can include:

  • Current and future program partners
  • Patients who participated in the CHW programs and services
  • Health systems, including hospitals and primary care providers
  • Funders
  • Current and future CHWs
  • Local, regional, or state health departments
  • Local or state policymakers

It is also important to consider other key audiences when sharing information about CHW programs. These may be people who are not directly involved in the program, but are interested in learning more about how it has been successful and what lessons learned the program can share. Key audiences for information regarding CHW programs, services, benefits, and outcomes can include:

  • New CHW programs or related rural health programs
  • Programs looking to refine or expand their CHW activities
  • Healthcare providers interested in hiring or working with CHWs
  • Researchers
  • Universities, colleges, and local community colleges
  • Federal, state, and local departments/agencies
  • Other public health practitioners
  • Health insurers and foundations
  • Social services providers
  • Home health agencies
  • Foundations
  • Faith-based organizations
  • Schools
  • Community-based organizations
  • Business owners or employers
  • Local advocacy organizations related to CHWs, health promotion, and disease prevention

For a general list of key audiences for dissemination, see Methods of Dissemination in the Rural Community Health Toolkit.

Federal Government

State and Local Government

  • State Offices of Rural Health
  • State CHW training/certification programs
  • State CHW associations
  • Local policymakers, including legislatures or city council members
  • Local health departments

Associations