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Dissemination Methods and Audiences

Once the dissemination objective and the audience are identified, there are a variety of ways to share the content. Many rural services integration programs are sharing program information through their organization's website, social media, toolkits, training materials, and conferences.

For common methods of dissemination and key audiences for program information, see Methods of Dissemination in the Rural Community Health Toolkit.

Resources to Learn More

Bridging Rural Health Research and Policy: Dissemination Strategies
Document
Presents key strategies for disseminating findings from rural health research to impact the community and influence policy.
Author(s): Mueller, K., Coburn, A., Wakefield, M.., McBride, T., Slifkin, R., & MacKinney, C.
Organization(s): Rural Policy Research Institute (RUPRI)
Date: 8/2007

Community Tool Box, Chapter 6: Communications to Promote Interest
Website
Offers in-depth guidance on developing and tailoring a communication plan for a general application.
See also: Chapter 7: Encouraging Involvement in Community Work, Chapter 39: Using Evaluation to Understand and Improve Initiative, Chapter 46: Planning for Long-Term Institutionalization
Organization(s): The Community Tool Box

Dissemination of Rural Health Research: A Toolkit
Document
Provides researchers a set of resources to help package and disseminate research findings. Describes multiple modes of information dissemination and offers examples where applicable.
Author(s): Schroeder, S. & Bauman, S.
Organization(s): Rural Health Research Gateway
Date: 2019

Disseminating Program Achievements and Evaluation Findings to Garner Support
Document
Defines information dissemination and provides explanation concerning the need for it, avenues and modes of it, audience appropriateness of it, and optimal timing of it.
Organization(s): Centers for Disease Control and Prevention
Date: 2/2009