Skip to main content

Dissemination Audiences

Rural substance use disorder (SUD) programs may choose to disseminate information to multiple audiences for multiple reasons. Some rural programs disseminate information about SUD in order to raise awareness about risk factors, treatment, and resources. For example, the San Luis Valley Area Health Education Center disseminated information to community members, providers, and other stakeholders about how to recognize symptoms of an opioid overdose and administer naloxone. Other rural programs disseminate information about program operations to enroll clients, or share program outcomes as a strategy to promote long-term sustainability and reduce stigma.

Rural SUD programs may consider developing a dissemination plan. A dissemination plan describes the type of information that will be shared, methods and formats for sharing information, and the audiences for dissemination.

Key audiences for disseminating information on rural SUD programs include:

  • Funders of rural SUD programs, such as federal agencies
  • Policymakers at the local, state, or federal level
  • Healthcare centers and clinics within the community
  • Local businesses and employers
  • State or local health departments
  • State or local human/social services departments
  • State offices of rural health
  • Local courts and police departments
  • State rural health organizations
  • General public/community members
  • Local counsel of commissioners
  • Local task forces
  • State advisory councils on injury and violence prevention

For a list of other key audiences for dissemination, see Methods of Dissemination in the Rural Community Health Toolkit.