Once the dissemination audience for rural substance use disorder (SUD) programs is identified, there are a variety of ways to share the content. Common dissemination methods and formats include print or digital media, mass media, and meetings and conferences.
Print or Digital Media
- Monthly, quarterly, and annual reports
- Fact sheets, infographics, posters, and flyers
- Project or evaluation manuals with detailed information other communities can use to replicate the program
- Social media (such as Facebook, Instagram, or Twitter)
- Websites (for example, local task force and consortium websites)
- Media campaigns/toolkits such as:
- Press conferences or releases to major newspapers and media outlets in specific counties at regular intervals
- Local news media programs, including television and radio (such as public service announcements for naloxone trainings and neighborhood meetings targeting first responders and community members)
Meetings and Conferences
- Neighborhood meetings
- Annual NALBOH Conference (National Association of Local Boards of Health)
- Annual Association of State and Territorial Health Officials Meeting and Policy Summit
- Annual American Public Health Association Meeting and Expo
- International Drug Policy Reform Conference
- Public Health Law Conference
- Prevention of Youth Substance Abuse Conference
- Rx Drug Abuse & Heroin Summit
- Annual Rural Health Conference
- National Harm Reduction Conference
- National Association of Community Health Centers Community Health Institute (CHI) and Expo
- Regional conferences, including:
Resources to Learn More
Focus on Prevention:
Strategies and Programs to Prevent Substance Use
Assists communities in a variety of settings with planning and implementing substance use prevention strategies. Covers the importance of forming partnerships, establishing a target audience, conducting needs assessment, engaging in social marketing, and using media and social media.
Organization(s): U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration
Rural Communities in Crisis: Strategies to Address the Opioid Crisis
Describes the importance of disseminating rural relevant evidence-based practices to rural communities. Suggests engaging State Rural Health Associations (SRHAs) and State Offices of Rural Health (SORHs) to aid in dissemination efforts.
Author(s): Gale, J.
Organization(s): National Rural Health Association