Once the dissemination audience for rural substance use disorder (SUD) programs is identified, there are a
variety of ways to share the content. Common dissemination
methods and formats include print or digital media, mass media, and meetings and conferences.
Print or Digital Media
- Monthly, quarterly, and annual reports
- Fact sheets, infographics, posters, and flyers
- Project or evaluation manuals with detailed information other communities can use to replicate
- Social media (such as Facebook, Instagram, or Twitter)
- Websites (for example, local task force and consortium websites)
- Media campaigns/toolkits such as:
- Press conferences or releases to major newspapers and media outlets in specific counties at
- Local news media programs, including television and radio (such as public service announcements
for naloxone trainings and neighborhood meetings targeting first responders and community members)
Meetings and Conferences
Resources to Learn More
Focus on Prevention:
Strategies and Programs to Prevent Substance Use
Assists communities in a variety of settings with planning and implementing substance use prevention
strategies. Covers the importance of forming partnerships, establishing a target audience, conducting
needs assessment, engaging in social marketing, and using media and social media.
Organization(s): U.S. Department of Health and Human Services, Substance Abuse and Mental Health
Rural Communities in Crisis: Strategies to Address the Opioid Crisis
Describes the importance of disseminating rural relevant evidence-based practices to rural
communities. Suggests engaging State Rural Health Associations (SRHAs) and State Offices of Rural
Health (SORHs) to aid in dissemination efforts.
Author(s): Gale, J.
Organization(s): National Rural Health Association