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Dissemination Methods

Once the dissemination audience is identified, there are a variety of ways to share the content. Common methods of dissemination include:



  • Press conferences or releases to major newspapers and media outlets in specific counties at regular intervals
  • Television and radio public service announcements for naloxone trainings and neighborhood meetings targeting first responders and community members
  • YouTube and Sobriety Television
  • Local task force and consortium websites

Meetings and conferences

Resources to Learn More

Focus on Prevention
A guide meant to move communities and organizations toward care and support to prevent substance use, rather than reacting to existing substance use and misuse. Includes suggestions for needs assessment, community partnerships, proven strategy examples, and promotion of programs.
Organization(s): U.S. Department of Health and Human Services (HHS) Substance Abuse and Mental Health Services Administration (SAMHSA)
Date: 2010

Rural Communities in Crisis: Strategies to Address the Opioid Crisis
A policy brief addressing the rural opioid crisis. Included are policy recommendations that address dissemination of best practices to key audiences.
Author(s): Gale, J.
Organization(s): National Rural Health Association
Date: 4/2016