Age-Friendly and Dementia-Friendly Winnemucca
- Need: To educate rural community members about Alzheimer's disease and other dementias and to support older adults with dementia and caregivers in need.
- Intervention: A community group formed in Winnemucca, Nevada, to discuss topics like health, housing, social events, community improvement, education, and transportation for older adults. The group also provides outreach to older adults, caregiver support, and a variety of educational activities and events.
- Results: The group's efforts have led to many changes for community welfare and safety as well as opportunities for education and activities.
Description
In 2015, residents of the rural
community of Winnemucca, Nevada, held a meeting about
people with dementia and driving, especially the
importance of offering transportation options for those
individuals instead of just taking away their driver's
license. This discussion led to the development of
Age-Friendly
and Dementia-Friendly of Winnemucca (ADF-Winnemucca),
which holds monthly meetings focused on identifying and
supporting the needs of older adults in the community. Community group goals include:
- Increase education and public awareness of dementia and support for family care partners
- Offer respite to family caregivers by providing respite retreats and financial support
- Enhance community-led efforts to age smart, age strong, and age well
- Advance knowledge and understanding of Alzheimer's and other dementias through a variety of events and activities
This project is part of the statewide initiative Dementia Friendly Nevada and the AARP Network of Age-Friendly States and Communities. In addition, it received an Independent Living Grant from the State of Nevada Department of Health & Human Services and won 2018 and 2021 AARP Community Challenge grants.
Services offered
Every month, volunteers meet to discuss action plans for aging-related issues like:
- Caregiver support offered weekly for caregivers and those with early-stage dementia
- Alzheimer's Support Group held monthly at Humboldt General Hospital
- Housing that's safe, affordable, and designed for residents of any age
- Information about local and statewide health services
- Opportunities for volunteering and community involvement, especially through their respite program and in-home respite services
- Social events that include people of all ages
- Transportation services in a community where transportation options are limited
ADF-Winnemucca also organizes a variety of events and educational opportunities, including:
- Monthly meetings where the public can learn more about dementia
- Book discussion support group at Pleasant Senior Center for those with early dementia or their caregivers, followed by 3.5 hours of respite care that includes lunch, games, conversation, music, crafts, and more
- Brain Health Summit, a community awareness and resource opportunity
- Active participation in the Dementia Friendly Nevada activities
- R.E.S.T. (Respite Education and Support Tools) training and respite retreats for caregivers
- Dementia Self-Management sessions, a Music and Memory program, and Powerful Tools for Caregivers presentations
- Regular publication of articles in the local newspaper and a local magazine to keep the public educated and informed of events
- Fundraising activities to support respite and
education efforts, including the following:
- Tie-One-On a bow tie tying contest held in January at Lowry High School between Boys and Girls Varsity basketball games
- Sprint Triathlon in May to promote awareness and personal health
- Golf Scramble held in June with proceeds benefiting the respite program
- Bike race with Winnemucca Bike Racing Group in October
- Up and AATT'em (Alzheimer's Awareness Turkey Trot) held Thanksgiving morning
Tablets are available to those living with dementia and their caregivers for conferencing so individuals can order groceries, access telehealth, and video-call with loved ones. All ADF-Winnemucca meetings are held on the first Tuesday of the month and are offered in-person and via videoconferencing.
Results
ADF-Winnemucca's efforts have led to the following results:
- A flipchart for residents of health information and other support services in the state
- Concierge services: helping seniors leave the house and get on and off the bus
- Wider parking spaces for the senior bus
- More outdoor seating, like benches along main walkways
- Education for shopkeepers and restaurant service staff
- Education for seniors about documents like wills and power of attorney forms
- Valet parking at the senior center
- Increased engagement opportunities for all community members on Alzheimer's, dementia, brain health, caregiving, and beyond
- Presentations on AARP's website and meetings
Challenges
Funding is always a challenge. The project also works to erase stigma associated with aging and dementia through education, interaction, and discussion opportunities.
Replication
The initial town hall meeting included a wide variety of stakeholders, including the mayor, district attorney, court judge, city council, hospital administration, a family member of someone with dementia, and other concerned community members. Many of these individuals continue to work with the project.
The Dementia Friendly Nevada initiative offers numerous educational resources and a directory of Nevada services.
Contact Information
Gini Cunningham, FacilitatorWinnemucca Alzheimer's Support Group
ginilc25@gmail.com
Topics
Aging and aging-related services
· Community and faith-based initiatives
· Dementia
· Elderly population
· Home and community-based services
· Transportation
States served
Nevada
Date added
August 7, 2019
Suggested citation: Rural Health Information Hub, 2025. Age-Friendly and Dementia-Friendly Winnemucca [online]. Rural Health Information Hub. Available at: https://www.ruralhealthinfo.org/project-examples/1065 [Accessed 12 September 2025]
Please contact the models and innovations contact directly for the most complete and current information about this program. Summaries of models and innovations are provided by RHIhub for your convenience. The programs described are not endorsed by RHIhub or by the Federal Office of Rural Health Policy. Each rural community should consider whether a particular project or approach is a good match for their community’s needs and capacity. While it is sometimes possible to adapt program components to match your resources, keep in mind that changes to the program design may impact results.