Farmers Market Promotion Program (FMPP)

FMLFPPGrants@usda.gov

The Farmers Market Promotion Program (FMPP) offers grants to projects that assist in the development, coordination, and expansion of domestic farmers markets, roadside stands, community‐supported agriculture (CSA) programs, agritourism activities, and other direct producer‐to‐consumer market opportunities.

Funding may support 4 types of projects.

1. Capacity building - Supports the development of long-term organizational capacity of direct producer-to-consumer markets and improve and expand existing markets
2. Community development training and technical assistance (CTA) - Supports outreach, training and technical assistance to farm and ranch operations serving local markets
3. Turnkey marketing and promotion - Supports marketing and promotion activities through a set of 5 pre-defined activities
4. Turnkey recruitment and training - Support vendor and producer recruitment and training activities through a set of 5 pre-defined activities

Priority will be given to applications that:

• Benefit communities that are located in areas of concentrated poverty with limited access to fresh locally or regionally grown food, which means the project located in a low income/low food access (LI/LA) census tract
• Are used to carry out eligible activities under a partnership agreement in a Regional Food Systems Partnership project and have not received a FMPP award within the past 5 years

Eligible entities include:

• Agricultural businesses and cooperatives
• Producer networks and associations
• Community supported agriculture (CSA) networks and associations
• Food councils
• Local governments
• Nonprofit corporations
• Public benefit corporations
• Economic development corporations
• Regional farmers market authorities
• Tribal governments

Capacity building

• Award ceiling: $250,000
• Award floor: $50,000
• Project period: 36 months

Community development training and technical assistance

• Award ceiling: $500,000
• Award floor: $100,000
• Project period: 36 months

Turnkey projects (both types)

• Award ceiling: $100,000
• Award floor: $50,000
• Project period: 24 months

Estimated number of awards: 320

A 25% cash or in-kind match from non-federal sources is required.

Links to the full announcement, application instructions, and the online application process are available through grants.gov.