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Farmers Market Promotion Program (FMPP)

This funding record is inactive. Please see the program website or contact the program sponsor to determine if this program is currently accepting applications or will open again in the future.

Catalog of Federal Domestic Assistance Number: 10.175
U.S. Department of Agriculture, USDA Agricultural Marketing Service, USDA Rural Development
May 11, 2020

The Farmers Market Promotion Program (FMPP) offers grants to projects that assist in the development, coordination, and expansion of domestic farmers markets, roadside stands, community‐supported agriculture (CSA) programs, agritourism activities, and other direct producer‐to‐consumer market opportunities.

Funding may support two types of projects.

  1. Capacity building
    Projects that have a direct benefit for farm and ranch operations serving local markets, such as:
    • Local farmer, rancher, or market manager training and education
    • Farmers market, roadside stand, CSA, or agritourism or online sales activity startup or expansion
    • Market analysis and planning for a direct producer-to-consumer market opportunity
    • Recruitment and outreach to new and beginning farmers and ranchers, as well as to consumers in support of direct producer-to-consumer markets
  2. Community development, training, and technical assistance
    Projects that support the applicant's efforts to provide outreach, training, and technical assistance to farm and ranch operations serving local markets, such as:
    • Statewide or regional farmer, rancher, or manager training and education in developing or maintaining their own direct producer-to-consumer enterprises
    • Training and technical assistance to assist farmers and ranchers with advertising and promoting their locally produced agricultural products
    • Establishing or expanding producer-to-consumer networks and organizations on a state, regional, and national level
    • Technical support for small- and mid-sized producers to become compliant with specifications and standards in order to increase their market opportunities

Priority will be given to projects that benefit communities located in areas of concentrated poverty with limited access to supermarkets


Eligible entities include:

  • Agricultural businesses and cooperatives
  • Producer networks and associations
  • Producer associations and CSA associations
  • Food councils
  • Local governments
  • Nonprofit corporations
  • Public benefit corporations
  • Economic development corporations
  • Regional farmers market authorities
  • Tribal governments
Geographic coverage
Amount of funding

Capacity building projects

  • Award ceiling: $250,000
  • Award floor: $50,000
  • Project period: 36 months

Community Development Training and Technical Assistance

  • Award ceiling: $500,000
  • Award floor: $100,000
  • Project period: 36 months

A 25% cash or in-kind match from non-federal sources is required.

Application process

Links to the full announcement and electronic application process are available through The application instructions will be found on the related documents tab.

Tagged as
Community and economic development · Farmers and farmworkers · Food security and nutrition · Poverty

For complete information about funding programs, including your application status, please contact funders directly. Summaries are provided for your convenience only. RHIhub does not take part in application processes or monitor application status.