Farmers Market Promotion Program (FMPP)

FMLFPPGrants@usda.gov

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The Farmers Market Promotion Program (FMPP) offers grants to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

Funding may support 4 types of projects.

1. Capacity building - Supports the development of long-term organizational capacity of direct producer-to-consumer markets and improve and expand existing markets
2. Community development training and technical assistance (CTA) - Supports outreach, training and technical assistance to farm and ranch operations serving local markets
3. Turnkey marketing and promotion - Supports marketing and promotion activities through a set of 5 pre-defined activities
4. Turnkey recruitment and training - Supports vendor and producer recruitment and training activities through a set of 5 pre-defined activities

Priority will be given to applications that:

• Benefit communities that are located in areas of concentrated poverty with limited access to fresh locally or regionally grown food, which means the project located in a low income/low food access (LI/LA) census tract
• Are used to carry out eligible activities under a partnership agreement in a Regional Food Systems Partnership project and have not received a FMPP award within the past 5 years

Eligible entities include:

• Agricultural businesses and cooperatives
• Community supported agriculture (CSA) networks and associations
• Economic development corporations
• Food councils
• Local governments
• Nonprofit and public benefit corporations
• Producer networks and associations
• Regional farmers market authorities
• Tribal governments

Capacity building:

• Award ceiling: $250,000
• Award floor: $50,000
• Project period: 36 months

Community development training and technical assistance:

• Award ceiling: $500,000
• Award floor: $100,000
• Project period: 36 months

Both Turnkey project types:

• Award ceiling: $100,000
• Award floor: $50,000
• Project period: 24 months

Estimated number of awards: 55

A 25% cash or in-kind match from non-federal sources is required.

Links to the full announcement, application instructions, and the online application process are available through grants.gov.