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Farmers Market Promotion Program (FMPP)

 
Catalog of Federal Domestic Assistance Number: 10.175
Sponsors
U.S. Department of Agriculture, USDA Agricultural Marketing Service
Deadlines
May 14, 2024
Purpose

The Farmers Market Promotion Program (FMPP) offers grants to projects that assist in the development, coordination, and expansion of domestic farmers markets, roadside stands, community‐supported agriculture (CSA) programs, agritourism activities, and other direct producer‐to‐consumer market opportunities.

Funding may support several types of projects.

  1. Capacity building projects enhance long-term organizational ability to develop, coordinate, and expand direct producer-to-consumer market opportunities that have a direct benefit for farm and ranch operations serving local markets.
  2. Community development, training, and technical assistance projects provide assistance to farm and ranch operations serving local markets to develop, coordinate and expand direct producer-to-consumer market opportunities and engage diverse local/regional stakeholders, including historically underserved farmers and ranchers.
  3. Turnkey Marketing and Promotion grants provide a streamlined application for common FMPP activities that support the marketing and promotion of direct producer-to-consumer market opportunities for local and regional foods. Applicants select at least 3 pre-defined activities.
  4. Turnkey Recruitment and Training grants provide a streamlined application for common FMPP recruitment and training activities that support the development or delivery of vendor and producer recruitment strategies for local/regional food systems. Applicants select at least 3 pre-defined activities.

Priority will be given to projects that benefit communities located in low income/low food access (LI/LA) census tracts.

Eligibility

Eligible entities include:

  • Agricultural businesses and cooperatives
  • Producer networks and associations
  • Community supported agriculture (CSA) networks and associations
  • Food councils
  • Local governments
  • Nonprofit corporations
  • Public benefit corporations
  • Economic development corporations
  • Regional farmers market authorities
  • Tribal governments
Geographic coverage
Nationwide and U.S. territories
Amount of funding

Capacity building projects

  • Award ceiling: $250,000
  • Award floor: $50,000
  • Project period: 36 months

Community Development Training and Technical Assistance

  • Award ceiling: $500,000
  • Award floor: $100,000
  • Project period: 36 months

Turnkey Marketing and Promotion Grants

  • Award ceiling: $100,000
  • Award floor: $50,000
  • Project period: 24 months

Turnkey Recruitment and Training Grants

  • Award ceiling: $100,000
  • Award floor: $50,000
  • Project period: 24 months

A 25% cash or in-kind match from non-federal sources is required.

Application process

Links to the full announcement, application instructions, and the online application process are available through grants.gov.

Additional guidance and required forms are available on the program website.

Applicant webinar
(Registration required)
March 26, 2024
1:00 p.m. Eastern

Office hours for applicants
(Registration required)
April 16, 2024
1:00 - 3:00 p.m. Eastern

Office hours for applicants
(Registration required)
May 7, 2024
1:00 - 3:00 p.m. Eastern

Tagged as
Community and economic development · Farmers and farmworkers · Food security and nutrition · Poverty

Organizations (1)



For complete information about funding programs, including your application status, please contact funders directly. Summaries are provided for your convenience only. RHIhub does not take part in application processes or monitor application status.