Rural Targeted Messaging, Multiplex Salivary Measurement, and Rural Equity in SARS-CoV-2 Antibody Testing: Protocol Overview of a SeroNet Investigation

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Overview of a study protocol to examine the influence of rural-targeted messaging on uptake of serological (antibody) testing for COVID-19, using data of 194 people northern Michigan who viewed either rural-targeted or general didactic videos on antibody testing. Discusses how the study will examine the role of rural messaging on receptivity of antibody testing, among other factors.

Leah Maschino, Kelly A. Hirko, Christopher D. Heaney, et al.

Contemporary Clinical Trials Communications, 50, 101627

04/2026

Access · COVID-19 · Culture · Health screening · Public health