From Kids, Through Kids, To Kids: Examining the Social Influence Strategies Used by Adolescents to Promote Prevention among Peers

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Examines messages adolescents believe are most effective in persuading their peers to resist substance use through an analysis of messages created by students from 20 rural middle schools. Gathers data on the audience-generated intervention messages to determine if they are similar to campaign philosophy and branding.

Janice L. Krieger, Samantha Coveleski, Michael L. Hecht, et al.

Health Communication, 28(7), 683-695

10/2013

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Children and youth · Research methods and resources · Substance use and misuse · Wellness, health promotion, and disease prevention