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Rural Health Information Hub


Wisconsin covers 54,310 square miles, with a 2020 estimated population of 5,893,718 people – 1,531,446 living in rural Wisconsin (USDA-ERS). Madison, the capital, is located in the southern region of the state. The state's largest cities are Milwaukee, Madison, and Green Bay. According to 2021 data from the U.S. Census Bureau, an estimated 87.0% of the state's population is white, 6.7% is African-American, 3.0% is Asian, 1.2% is American Indian or Alaska Native, 0.1% is Native Hawaiian or Other Pacific Islander, and 7.1% is of Hispanic or Latino origin.

Wisconsin Rural Healthcare Facilities

Critical Access Hospitals
Rural Health Clinics
Federally Qualified Health Centers*
Short Term/PPS Hospitals*
*Sites located outside of Urbanized Areas according to January 2022.

Selected Social Determinants of Health for Rural Wisconsin

4.8% of Wisconsin residents lack health insurance (Kaiser, 2020). According to the USDA Economic Research Service, the average per capita income for Wisconsinites in 2020 was $55,593, with the rural per capita income at $49,842. The ERS reports, based on 2019 ACS data, that the poverty rate in rural Wisconsin is 10.6%, compared with 10.4% in urban areas of the state. 8.7% of the rural population has not completed high school, while 7.5% of the urban population lacks a high school diploma according to 2015-2019 ACS data reported by ERS. The unemployment rate in rural Wisconsin is at 6.4%, while in urban Wisconsin it is at 6.3% (USDA-ERS, 2020).

For a national comparison, please see an overview of the United States.

Data Sources
Kaiser Family Foundation State Health Facts; U.S. Census Bureau QuickFacts; USDA Economic Research Service: State Fact Sheets


Wisconsin Office of Rural Health
Phone: 800.385.0005, ext. 1
Supports rural healthcare delivery in Wisconsin by providing education, resources, events, and services. Works closely with individual rural communities and rural hospitals to support their rural health activities.
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There are more organizations related to Wisconsin in the organizations section.

Last Reviewed: 4/5/2021