Module 2: Evidence-Based and Promising Program Models for Rural Health Literacy
Rural communities can use different models and approaches to improve health literacy depending on the goals and
objectives of the program. Communities may choose to implement approaches that focus on improving personal
health literacy — for example, by building individual health literacy skills to help people take control
of their own health and well-being. Other communities may choose to implement health literacy models focused on
the organizational level — for example, models that integrate new communication techniques and strategies
to enable individuals to better navigate the healthcare system. Some rural communities may apply a combination
of approaches or adapt a model to meet the needs of the community.
To learn more about how to identify and adapt interventions, see Developing a Rural Community Health Program in the
Rural Community Health Toolkit.
This toolkit organizes models for improving health literacy into four categories. Within these categories, there
are six evidence-based and promising personal health literacy models and approaches and seven organizational
health literacy models for improving the way rural organizations present health information and communicate with
In this module: