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Methods of Dissemination

Once the dissemination objective and the audience are identified, there are a variety of ways to share the developed content.

Common methods of dissemination include:

  • Publishing program or policy briefs
  • Publishing project findings in national journals and statewide publications
  • Presenting at national conferences and meetings of professional associations
  • Presenting program results to local community groups and other local stakeholders
  • Creating and distributing program materials, such as flyers, guides, pamphlets and DVDs
  • Creating toolkits of training materials and curricula for other communities
  • Sharing information through social media or on an organization's website
  • Summarizing findings in progress reports for funders
  • Disseminating information on an organization's website
  • Discussing project activities on the local radio
  • Publishing information in the local newspaper
  • Issuing a press release
  • Hosting health promotion events at health fairs and school functions
  • Using the 2-1-1 system to publicize available services and resources
  • Submitting information about a rural health project to be included in the Rural Health Information Hub's Rural Health Models and Innovations.

Key audiences may include:

  • State associations of county and city health officials
  • State Offices of Rural Health (SORH)
  • Hospital associations
  • Public health associations
  • Rural health associations
  • Caregiver groups
  • Universities and charitable foundations
  • Federal agencies
  • Community groups
  • Faith-based organizations
  • State and county extension offices
  • Schools
  • Local government
  • Health care providers/centers

For dissemination considerations for specific types of programs, see:

Resources to Learn More

Dissemination Planning Tool
Website
A tool that can be used to frame the objectives for dissemination, which will guide the materials that need to be created and the method of dissemination. Additionally, the tool helps the user allocate resources to achieve the dissemination objectives.
Organization(s): Agency for Healthcare Research and Quality

Template for Strategic Communications Plan
Document
This guide provides a template for creating an effective communications plan. Free, but must provide name and email to download.
Organization(s): W.K. Kellogg Foundation
Date: 1/2006

How to Create an Effective Brochure
Document
This guide provides an overview of how to create a professional, eye-catching, and valuable brochure.
Organization(s): University of Nebraska
Date: 1/2011