Methods of Dissemination

Once the dissemination objective and the audience are identified, there are a variety of ways to share the developed content. Regular and ongoing contact with program partners and community members within the service area can support dissemination of messages.

Common methods of dissemination include:

Publishing program or policy briefs
Publishing project findings in national journals and statewide publications
Presenting at national conferences and meetings of professional associations
Presenting program results to local community groups and other local stakeholders
Creating and distributing program materials, such as flyers, guides, pamphlets and DVDs
Creating toolkits of training materials and curricula for other communities
Sharing information through social media or on an organization's website
Summarizing findings in progress reports for funders
Disseminating information on an organization's website
Discussing project activities on the local radio
Publishing information in the local newspaper
Issuing a press release
Hosting health promotion events at health fairs and school functions
Using the 2-1-1 system to publicize available services and resources
Submitting information about a rural health project to be included in the Rural Health Information Hub's Rural Health Models and Innovations.

Key audiences may include:

State associations of county and city health officials
State Offices of Rural Health (SORH)
Hospital associations
Public health associations
Rural health associations
Caregiver groups
Universities and charitable foundations
Federal agencies
Community groups
Faith-based organizations
State and county extension offices
Schools
Local government
Health care providers/centers

For dissemination considerations for specific types of programs, see:

The Rural Philanthropy Toolkit discusses dissemination strategies for rural programs partnering with philanthropies.

Resources to Learn More

How to Create an Effective Brochure
Document
This guide provides an overview of how to create a professional, eye-catching, and valuable brochure.
Organization(s): University of Nebraska
Date: 1/2011