Identify and Engage Possible Partners
Factors contributing to health in rural communities are complex. Because of this, interventions are more likely
to be effective when a diverse representation of community residents and organizations are
engaged in planning
Successful and sustained health efforts are only achieved through support from the community-at-large, as well
as organizations, institutions, and other stakeholders interested in health issues.
Partnerships expand the resources, knowledge, expertise, and support available to address specific issues.
Engaging a diverse group of partners will ensure that the goals of the program reflect a wide range of community
perspectives and will increase community acceptance and awareness, contributing to the success of the
Stakeholders and partners involved in health promotion may include:
Community organizations: parent groups, youth organizations, ministerial alliances,
peer-support services, churches and other faith-based groups, service organizations, domestic violence
programs, local businesses, block clubs, business organizations, charitable groups, civic events groups,
cultural groups, disability/special needs groups, elderly groups, environmental groups, family support
groups, foundations, media, mentoring groups, neighborhood groups, nonprofits, and service clubs.
State, tribal, county, and local governments: social service agencies, public health
agencies, police force, fire departments, parks and recreation departments, recreation groups, transit
authorities, USDA Cooperative Extension
Educational institutions: administrators, teachers, counselors, schools nurses, youth
organizations, sports teams, afterschool programs, community colleges, education groups, libraries, schools,
Healthcare: medical and mental health providers, emergency medical services, area health
education centers, health advocacy and fitness groups
In order to increase community support for the program, partners should:
Participate in an advisory capacity or champion specific areas
Offer expertise and insight as it relates to their area of expertise
Demonstrate transparency, sharing information, materials, data, and evaluation results
Actively participate in establishing an action plan
Share responsibility for planning, implementation, and evaluation of programs
Ensure cultural relevance
Agree with and understand their roles and expectations within the network
Attend community meetings, forums, receptions, events, or conferences to share program information with the
Source : Discovering Community
Power: A Guide to Mobilizing
Local Assets and Your Organization’s Capacity
Kretzmann, J. & McKnight, J.; Asset-Based Community Development Institute, School of Education and Social
Policy; Northwestern University, 2005
In many cases, rural communities already have networks in place. Due to limited resources in rural public health
departments and other rural entities, health needs of these communities are often met by networks of community,
hospital, and non-governmental organizations. Such networks can help plan comprehensive, local solutions to
address identified health priorities.
Resources to Learn More
Community Advisory Boards in Community-Based
Participatory Research: A Synthesis of Best Processes
Describes the best processes for forming, operating, and maintaining Community Advisory Boards (CABs) for
community-based participatory research (CBPR).
Author(s): Newman, S.D., Andrews, J.O., Magwood, G.S., Jenkins, C., Cox, M.J., &
Organization(s): Centers for Disease Control and Prevention
Citation: Preventing Chronic Disease, 8(3), A70
1: Organizing and Engaging Partners
This tool provides resources, trainings, and other tools to assist with engaging partners, stakeholders,
community members, and media.
Organization(s): National Association of County & City Health Officials
This tool provides information on recruiting stakeholders and building relationships.
Organization(s): County Health Rankings and Roadmaps