When rural communities consider dissemination strategies, it is essential that these strategies are
targeted toward audience members and stakeholders who care about effective and sustainable rural
mental health programming.
Some examples of dissemination
audiences for rural mental health programs include:
Local, state, and federal legislators and policymakers
Advocacy groups, such as the National Alliance on Mental Illness
Rural health organizations, including the National Rural Health
School boards and leaders
Mental health and primary care practitioners
Nonprofits/social service organizations
Patients and their families
Local and state public health
For more information, see the Rural Community Health Toolkit on how to share successes and lessons learned.
It is important for rural mental health programs to consider dissemination strategies that will target all
stakeholders because stakeholder involvement is necessary for program success and sustainability. Focus
groups can be an ideal method for engaging stakeholders and determining specific dissemination strategies
that work best for each group. For more information on conducting focus groups, see Conducting
Focus Groups in the Community Tool Box.
Resources to Learn More
Getting the Word Out: New Approaches
for Disseminating Public Health Science
This study provides information on the current science of public health dissemination, including
specific audiences to consider.
Author(s): Brownson, R.C., Eyler, A.A., Harris, J.K., Moore, J.B., & Tabak, R.G.
Citation: Journal of Public Health Management and Practice, 24(2), 102-111
6. Conducting Focus Groups
Describes the necessary steps to conduct a focus group.
Organization(s): The Community Tool Box