Dissemination Audiences for MOUD Programs
Rural programs providing medication for opioid use disorder (MOUD) can disseminate program
information to a number of audiences. Below are some key audiences and considerations for
Patients and Families
Dissemination can benefit patients and their families, including potential patients with untreated
opioid use disorder (OUD) not yet enrolled in an MOUD program. Sharing information about an MOUD
program can increase knowledge and awareness of available services, as well as acceptance and trust
of the program.
Information shared with rural community members should convey the benefits of MOUD, explain the
nature of OUD, and address specific community concerns. Programs can inform community members about
the nature of addiction and treatment and what to expect from an MOUD program. For example, many
patients experience relapse and do not immediately enter long-term recovery. Existing rural MOUD
programs note it is common for community members to have specific, scenario-based questions and
concerns about clinics and treatment centers being established in the community. Rural programs
should be prepared to answer these types of questions.
Local Community Groups
Examples of local community groups include churches, clubs, and other civic organizations. The goal
of sharing information with these groups is to decrease stigma and increase understanding of how to
treat people with OUD.
Other healthcare providers in the community, such as OB-GYNs and pharmacists, may have specific
practices and beliefs regarding OUD and use of medication for treatment. Dissemination can focus on
educating these healthcare professionals on effective treatments for substance use disorders and
mental health, with the goal of increasing knowledge and acceptance.
It is important to disseminate information to government officials, including those at the local and
state level. Examples of government officials include local law enforcement officers, district
attorneys, judges, and chief policy officials. Dissemination approaches include using logic, reason,
and evidence to communicate about the program and combat stigma. Dissemination may open opportunities
for partnership with government officials, including opportunities for patient referrals.