Project Title: Thumb Area Nutrition and Physical Activity Campaign
Grant Period: 2006-2009 FORHP Outreach grantee
Program Representative Interviewed: Ann Hepfer
Intervention Setting: Community/school
Program Overview: The Tuscola County Health Department,
in collaboration with partners, worked across a three-county region to
implement a four-pronged program to address obesity. The intervention included community presentations, an
walking program, a youth walking program, and a community outreach/social marketing campaign. It was carried
in response to data from a local implementation of the Behavioral Risk Factor Survey, which identified a
for obesity information and programming.
In developing their approach, the health department and its partners examined the health programs
in the community. They targeted school-aged youth and parents of those youth for walking programs. For the
marketing component, they targeted the entire community.
Evaluation methods included a survey of nutrition and physical activity practices implemented prior
to the start
of the program, at four and 12 months. The results showed minimal program effects on dietary and physical
activity practices during the implementation phase. When the HRSA grant ended, the adult walking program was
picked up by another organization that implemented a similar program. The other program components were not
sustained due to funding challenges.
Resources required for implementing program
Space to hold presentations and implement programs
For evaluation, tools to administer and analyze surveys