North Dakota Center for Tobacco Prevention and Control Policy (BreatheND)
Project Title: North Dakota's Comprehensive Tobacco Prevention Program
Program Representative Interviewed: No contact; program ended in 2017
Location: Bismarck, ND
Program Overview: The North Dakota Center for Tobacco Prevention and Control
Policy, also known as BreatheND, was created in 2008 after
voters passed a ballot measure to fund tobacco control and prevention programs with a portion of
revenue from the Master Settlement Agreement (a portion called the Strategic Contribution Fund).
BreatheND was successful in disseminating tobacco prevention media messages and promoting
tobacco-free policies throughout the state.
BreatheND also supported tobacco cessation and prevention
in rural communities by working closely with local public health units. For example, BreatheND
developed model smoke-free policies and anti-tobacco messaging. This program ended in 2017.