North Dakota Center for Tobacco Prevention and Control Policy (BreatheND)

• Project Title: North Dakota's Comprehensive Tobacco Prevention Program
• Program Representative Interviewed: No contact; program ended in 2017
• Location: Bismarck, ND
• Program Overview: The North Dakota Center for Tobacco Prevention and Control Policy, also known as BreatheND, was created in 2008 after voters passed a ballot measure to fund tobacco control and prevention programs with a portion of revenue from the Master Settlement Agreement (a portion called the Strategic Contribution Fund). BreatheND was successful in disseminating tobacco prevention media messages and promoting tobacco-free policies throughout the state.
  
  BreatheND also supported tobacco cessation and prevention in rural communities by working closely with local public health units. For example, BreatheND developed model smoke-free policies and anti-tobacco messaging. This program ended in 2017.

Models Represented by this Program:

• Tobacco-Free Policies
• Mass-Reach Health Communication Interventions