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Stakeholders Involved in the Evaluation

Stakeholders and community partners are critical to the success of rural tobacco cessation and prevention activities. Stakeholders are also often the intended audience for the evaluation results, so their input in the evaluation process is important. Stakeholders can include individuals or organizations with a vested interest in the program and its outcomes, such as:

  • Those already engaged with the program (for example, healthcare providers, health educators, departments of health, program managers and staff, coalition members and partners, funders)
  • Those who have benefited from the program (for example, patients, family members, local organizations and businesses, elected officials, advocacy groups)
  • Those who would use the evaluation results to take action (for example, healthcare providers, clinics, health systems, and federal, state, tribal or territorial government agencies and departments)

Resources to Learn More

Introduction to Program Evaluation for Comprehensive Tobacco Control Programs, Chapter 1: Engage Stakeholders
This guide teaches how to evaluate comprehensive tobacco control programs. In this first chapter, easy-to-follow steps to engage stakeholders in the program and evaluation are explained.
Author(s): MacDonald G., Starr G., Schooley M., Yee S.L., Klimowski K., & Turner K.
Organization: Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion
Date: 2001