802Quits is an adult tobacco cessation counseling service accessed online, on the
phone, or in person. Eligible participants receive guidance from tobacco treatment specialists
referred to as “Vermont Quit Partners,” and access to free nicotine gum, patches or lozenges.
802Quits includes a provider engagement program to encourage referrals. 802Quits uses mass-media and
Down and Dirty is a tobacco prevention social branding campaign for rural teens who
identify with a “Country” lifestyle: hunting, off-roading, and mudding. Down and Dirty
strives to shift the perception that to be Country is to use tobacco. The campaign uses
digital engagement, event sponsorships,
and brand ambassadors.
CounterBalanceVT educates parents and raises awareness at a community level about
tobacco advertising in the retail environment. The goal is to reduce the influence of point-of-sale
tobacco advertising on youth by supporting community partners and a network of community coalitions.
The initiative uses mass-media, digital
promotion, and community/youth engagement.