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Module 5: Evaluation Considerations for Tobacco Prevention and Control Programs

Conducting an evaluation can help demonstrate a tobacco prevention and control program's impact and outcomes. Evaluation findings may be used to assess the effectiveness of a tobacco prevention and control program, determine return on investment, and identify future programmatic needs. Rural tobacco prevention and control programs conduct evaluations to track process and outcome measures to determine how well the program achieves its goals.

This module discusses considerations for program evaluation and presents steps that may be followed in the evaluation of rural tobacco prevention and control programs.

For a detailed overview of program evaluation, see Evaluating Rural Programs in the Rural Community Health Toolkit.

In this module: