Module 5: Evaluation Considerations for Tobacco Prevention and Control Programs
Conducting an evaluation can help demonstrate a tobacco prevention and control program's impact and
outcomes. Evaluation findings may be used to assess the effectiveness of a tobacco prevention and
control program, determine return on investment, and identify future programmatic needs. Rural
tobacco prevention and control programs conduct evaluations to track process and outcome measures to
determine how well the program achieves its goals.
This module discusses considerations for program evaluation and presents steps that may be followed in the evaluation of rural tobacco prevention and control programs.
For a detailed overview of program evaluation, see Evaluating Rural Programs in the Rural Community Health Toolkit.