Dissemination Methods for Suicide Prevention Programs
After determining the appropriate audience(s) for dissemination, many methods can be used to share findings and
successes of a rural suicide prevention program.
Some methods of dissemination for suicide prevention programs include:
Sharing information through the organization's website or on social media
Creating and distributing program materials such as flyers, posters, and promotional giveaways
Creating public service announcements for television, radio, and print media about how to recognize signs of
suicide and how to respond
Participating in local festivals or events
Identifying individuals and groups that can serve as a respected voice within a community and having them
help spread the program's message (for example, tribal leaders, gun shop owners, local elected officials)
Publishing program or policy briefs
Submitting articles or press releases to local newspapers
Presenting at regional or national conferences, including:
It is important to develop and tailor messages for specific audiences, and to think about who would be most
effective at delivering that message. For example, discussing access to firearms in a community where gun
ownership is a common part of the culture can be poorly received if conveyed in the wrong way or delivered by
the wrong person. A successful message might focus on safe storage and removal and be delivered by a member of
the gun-owning community or a gun shop owner, for example.
Developing a dissemination plan in advance can ensure messages have the greatest impact. Messages should follow
safe messaging guidelines for suicide
prevention. Partnering with local, state, regional, or national collaborators with a broad reach and established
voice in the suicide prevention field — such as the American Foundation for Suicide Prevention (AFSP) or
the American Association of Suicidology (AAS) — will help amplify the program's message and expand the
program's reach when disseminating results.
Resources to Learn More
Dissemination Science Institute
Focuses on developing and improving the dissemination of evidence-based suicide prevention practices and
research findings to target populations. Provides tutorials, presentations, and workshops given by experts in
suicide prevention and dissemination science.
Organization(s): Military Suicide Research Consortium
National Strategy for Suicide
Implementation Assessment Report
Summarizes the efforts of several national organizations and federal agencies to implement the goals and
objectives of the National Strategy for Suicide Prevention. Offers recommendations to support community-level
suicide prevention strategies, including dissemination of prevention research.
Organization(s): U.S. Department of Health and Human Services, Substance Abuse and Mental
Health Services Administration (SAMHSA)
Guide to Dissemination for Practice-Based Research Networks
Provides an overview of how to develop and implement a plan for disseminating research-based information.
Discusses analyzing targeted audience and stakeholders, defining key messages, methods and timing for
distributing information, and evaluating progress of the dissemination plan.
Organization: Agency for Healthcare Research and Quality (AHRQ), Practice-Based Research Networks (PBRN)