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Dissemination Methods for Rural Telehealth Programs

It is important for rural programs to share information about their telehealth program with other organizations and the broader community, including experiences with implementation or expansion, lessons learned, and outcomes.

The best methods for sharing information about telehealth programs depend on the intended audience. Common methods of dissemination that rural programs are using include:

  • Posters or oral presentations at conferences
  • Radio or television broadcasts
  • Newspaper or print ads
  • Direct (mailed) marketing
  • Webinars
  • Social media
  • Sponsored events
  • Personal contact
  • Word of mouth
  • Online forums
  • Video or in-person demonstrations

Often, information about the telehealth program must be marketed to ensure success. For example, rural practices may need to create informational posters or send out notices to make patients aware of new telehealth programs that are available to them. Marketing methods may involve a combination of the dissemination tactics listed above. See the Marketing section in Module 4: Implementation Strategies for Rural Community Telehealth Programs for additional considerations.

Resources to Learn More

Developing a Telehealth Marketing Plan: A Step by Step Guide
Document
Serves as a template, and provides information and tools to identify, develop, and implement strategies for hospitals and clinics to promote telehealth programs
Organization(s): California Telehealth Resource Center
Date: 10/2013

Marketing Your Telehealth Program
Document
Discusses considerations to identify the proper medium and messaging for marketing a telehealth program
Organization(s): Northwest Regional Telehealth Resource Center
Date: 7/2014