Evaluation strategies should be identified during the program planning
phase. Developing an evaluation plan can help to clarify and guide the implementation of an evaluation approach.
Important considerations include research questions, evaluation measures, evaluation design, and data collection
strategies. Other considerations in developing health promotion and disease prevention evaluations include:
Engaging stakeholders: Stakeholders can support data
collection efforts by ensuring credible information is collected that logically corresponds
with program expectations, reflects the practices and realities of the people served by the program, and can
be organized to showcase the lessons learned.
Defining evaluation goals and objectives: The goal of the evaluation may be to provide
insight into program processes, effectiveness, outcomes, and/or impact. By defining evaluation goals and
objectives, organizations can identify how program elements interact, the practices that maximize program
effectiveness, the value of those effects, and how the program promotes health and prevents disease among
Connecting program goals and objectives to outcomes: Organizations should define the goals
and objectives of their health promotion/disease prevention program and connect them to measureable
indicators and outcomes. Objectives should address program activities, the target population, the extent of
the change, and the timeline (short-term and long-term).
Available resources: Organizations should implement an evaluation strategy reflects the
program’s budget, timeline, and other available resources.
Resources to Learn More
Developing an Effective
Offers guidance to program managers, administrators, and evaluators on a range of evaluation
topics, focusing on the process of developing an evaluation plan.
Organization(s): Centers for Disease Control and Prevention
Health, and Environment M&E Training Tool Kit
Provides training and tools to support evaluation of community-based population, health, and environment
Organization(s): United States Agency for International Development (USAID)
The Step-By-Step Guide to Evaluation: How to Become Savvy Evaluation
Provides a framework, detailed information, and tips for employing evaluation to inform
and track progress of strategies.
Organization(s): W.K. Kellogg Foundation