Skip to main content
Rural Health Information Hub

Rural Project Examples: Behavioral health

Promising Examples

Contingency Management Smoking Cessation in Appalachia

Updated/reviewed June 2022

  • Need: To reduce smoking rates of pregnant women and adolescents in Appalachian regions of eastern Kentucky and Ohio.
  • Intervention: A web-based smoking cessation program that offered monetary incentives to reducing smoking.
  • Results: Participants significantly reduced smoking rates or quit altogether.

Cross-Walk: Integrating Behavioral Health and Primary Care

funded by the Federal Office of Rural Health Policy

Updated/reviewed October 2021

  • Need: To address and treat substance use disorder (SUD) and depression in the Upper Great Lakes region.
  • Intervention: Cross-Walk, a program that integrates behavioral healthcare into primary care services, was developed in Michigan's Marquette County.
  • Results: The collaborative efforts strengthened care management services in local healthcare facilities as primary care patients were referred to a behavioral health specialist.

Other Project Examples

First Day Forward

funded by the Health Resources Services Administration

Added March 2024

  • Need: Enhanced support for people with substance use disorders leaving jail and reentering communities in rural northeastern Kentucky.
  • Intervention: A reentry program that uses peer support specialists to teach cognitive life skills, obtain essential identification documents, and help people create and follow personalized case plans before and after their release.
  • Results: More than 420 people have been served by First Day Forward, with recidivism rates significantly lower among people who successfully completed the program.

SCDMH Emergency Department and Community Telepsychiatry Programs

Updated/reviewed March 2024

  • Need: To expand access to psychiatric services throughout South Carolina, with a focus on underserved and rural communities.
  • Intervention: South Carolina Department of Mental Health (SCDMH) created the SCDMH Emergency Department and Community Telepsychiatry programs to expand telepsychiatry access for patients in emergency departments and in various settings across the state.
  • Results: The program has improved access, affordability, and provided quality care for patients with mental illness living in rural and underserved areas of South Carolina.

Moms Do Care EMPOWER (MDC-E)

Added February 2024

  • Need: To support pregnant or new parents in rural Massachusetts affected by substance use or on medication for opioid use.
  • Intervention: This program offers a medical and behavioral health home, providing trauma-informed support before, during, and after childbirth.
  • Results: Six months after enrollment, there was a 20% increase in the number of participants who felt socially connected and a 5% increase in abstinence from all substances.

Positively Living & Choice Health Network

Updated/reviewed February 2024

  • Need: To provide affirming, destigmatized healthcare and support to thousands of Tennesseans living with HIV/AIDS, mental illness, substance use disorder, and homelessness – and prevention services for individuals at risk of contracting HIV.
  • Intervention: Positively Living & Choice Health Network provides services including a medical clinic, pharmacy, therapy, case management, client services like housing aid and transportation, HIV prevention, and a harm reduction program.
  • Results: The program currently serves 5,000 individuals and families through its offices in Knoxville, Chattanooga, Memphis, and Cookeville and its mobile medical unit for rural communities in Cocke and Claiborne counties.

Project ACTIVATE (Advancing Coordinated and Timely InterVentions, Awareness, Training, and Education)

Updated/reviewed February 2024

  • Need: To improve students' access to behavioral health services in rural North Carolina.
  • Intervention: North Carolina Project ACTIVATE provides three tiers of behavioral health supports in the school setting.
  • Results: The six pilot sites (Cohorts 1 and 2) have created or revised 91 mental health policies, and 40,572 school-based and related employees have received training in different topics and protocols.

Recovery Kentucky

Updated/reviewed February 2024

  • Need: To provide housing and recovery services for rural Kentuckians dealing with substance use.
  • Intervention: Recovery Kentucky has 8 rural locations and provides apartments within a congregate living environment and an opportunity to begin recovery from substance use disorder in a structured, peer-led 12-step environment.
  • Results: The rural and urban centers serve up to 2,200 people annually. An independent university-led resident outcome evaluation showed significant improvements in clients' drug and alcohol use, housing and employment status, decrease in criminal justice improvement, and improved health and mental health.

Coast to Forest: Mental Health Promotion in Rural Oregon and Beyond

Updated/reviewed January 2024

  • Need: To promote mental health and prevent substance use disorders in rural Oregon, Washington, Idaho, and Alaska.
  • Intervention: Coast to Forest strengthens local capacity through training, education, and community partnerships.
  • Results: In its three years of operation, the project has trained over 500 individuals across the Pacific Northwest in Mental Health First Aid, developed 36 county-level resource guides, organized a series of Community Conversations in three rural Oregon counties, and more.

Nicotine Use Prevention and Control (NUPAC) Program

Updated/reviewed January 2024

  • Need: To foster relationships with American Indian people in New Mexico to determine culturally appropriate practices in reducing nicotine addiction.
  • Intervention: NUPAC provides outreach, community programs, and cessation services.
  • Results: In fiscal year 2023, 1,333 QUIT NOW and DEJELO YA quit line enrollees stopped using tobacco.