Dissemination Audiences

Media and public communications are essential to educating the public and other stakeholders about the importance of preventing the spread of HIV and engaging and retaining people who are living with HIV/AIDS in treatment. Media campaigns have been launched by large HIV/AIDS organizations as well as small, local community-based organizations and health departments to disseminate information to the public about HIV prevention strategies, the importance of regular testing, and the relationship between medication adherence and positive health outcomes. Rural HIV/AIDS prevention and treatment programs share their experiences with different audiences.

Key dissemination audiences may include:

• Large funders of HIV/AIDS programs, such as:
  • Health Resources and Services Administration: HIV/AIDS Programs
  • Indian Health Service
  • Agency for Healthcare Research and Quality
• National and state organizations, such as:
  • AIDS Education and Training Center – National Multicultural Center
  • National Alliance of State & Territorial AIDS Directors
  • AIDS Education and Training Center – National Coordinating Resource Center
  • National Association of County and City Health Officials (NACCHO)
  • Association of State and Territorial Health Officials
  • State Offices of Rural Health (SORH)
  • State advisory councils on injury and violence prevention
• Associations and local organizations, such as:
  • Public health associations
  • Human service organizations
  • Community-based organizations
  • Medical centers and clinics
  • Health departments
  • Local courts and police departments
  • General public/community ambassadors and business partners
  • Local counsel of commissioners
  • Local task forces